Timeroom: Fall 2024

Durham Paul College of Business&Econ :: Paul College Business & Econ

PAUL 680 (08) - BiP-Competitive Intelligence Topics

BiP:C/Bus. Model Innovation

Credits: 2.0
Term: Fall 2024 - Term 1 (08/26/2024 - 10/18/2024)
Grade Mode: Credit/Fail Grading

Class Size: 25
CRN: 14265

Business in Practice: Competitive Intelligence develops students' abilities to gather, analyze, and distribute information and ideas about products, customers, competitors or the external environment. An emphasis is placed on experiential learning and instruction from business professionals. Rotating topic courses are offered to meet the needs of the ever-changing business environment. Cr/F, unless noted as letter graded in the section or additional course description.

Section Comments: Full Title: BiP:C/Business Model Innovation

Repeat Rule: May be repeated for a maximum of 8 credits.

Only listed campus in section: Durham

Only listed colleges in section: Paul College of Business&Econ

Classes not allowed in section: Freshman

Instructors: Nathan Pascarella, Susan Mattioni, Luciana Echazu

Start Date	End Date	Days	Time	Location
8/26/2024	10/18/2024	T	5:10pm - 8:00pm	STOKE 150

Additional Course Details:

Business Model Innovation

Business Model Innovation applies the principles from the foundational business curriculum to a concept known as the business model canvas. The canvas is a fast, concise, and portable framework made up of nine basic building blocks on a single page that illustrate the logic flow of how an enterprise makes money. Canvases are a blueprint for strategy that include hypotheses which are then systematically tested against key customer and market data. As changes are made the canvas format makes it easy to update and share. Contrast this to a lengthy business plan document that might take weeks or months to prepare, the canvas approach allows for quick iteration and visual thinking of the essentials for new and existing businesses to succeed. Students interested in entrepreneurship and product management will draw the most value from this course. Once the canvas framework is learned and understood through the example of some widely known businesses, students will develop a canvas for a business concept of their own and present it by the end of the course.

Durham Paul College of Business&Econ :: Paul College Business & Econ

PAUL 680 (10) - BiP-Competitive Intelligence Topics

BiP:C/Intro to Content Mktg

Online Course Delivery Method: Online Synchronous

Credits: 2.0
Term: Fall 2024 - Term 1 (08/26/2024 - 10/18/2024)
Grade Mode: Credit/Fail Grading

Class Size: 25
CRN: 14281

Section Comments: BiP:C/Introduction to Content Marketing

Repeat Rule: May be repeated for a maximum of 8 credits.

Only listed campus in section: Durham

Only listed colleges in section: Paul College of Business&Econ

Classes not allowed in section: Freshman

Instructors: Justin Champion, Susan Mattioni, Luciana Echazu

Start Date	End Date	Days	Time	Location
8/26/2024	10/18/2024	T	5:10pm - 8:00pm	ONLINE

Additional Course Details:

Introduction to Content Marketing:

In today’s digitally informed world, content is a key ingredient to attracting potential prospects, engaging them to become customers, and delighting them to become promoters of your brand. In this course, taught by an industry professional from HubSpot, you’ll learn the recipe for creating an effective content strategy, like creating buyer personas, building a plan for your blog, and creating a long-term content plan (with an emphasis on SEO).

Durham Paul College of Business&Econ :: Paul College Business & Econ

PAUL 680 (12) - BiP-Competitive Intelligence Topics

BiP:C/Entr Through Franchising

Credits: 2.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Credit/Fail Grading

Class Size: 25
CRN: 14283

Section Comments: Full Title: BiP:C/Entrepreneurship Through Franchising

Repeat Rule: May be repeated for a maximum of 8 credits.

Only listed campus in section: Durham

Only listed colleges in section: Paul College of Business&Econ

Classes not allowed in section: Freshman

Instructors: Cary Tober, Susan Mattioni, Luciana Echazu

Start Date	End Date	Days	Time	Location
8/26/2024	12/9/2024	W	12:40pm - 2:00pm	STOKE 150

Additional Course Details:

Course will meet on August 28th on campus, and then will meet online via Zoom @ 12:40pm, for the semester

Entrepreneurship through Franchising enables students to look at potential franchising opportunities as pathways to entrepreneurship. Student teams will begin by selecting a business category and will then focus on specific brands to evaluate throughout the course. Students will examine the franchised business opportunity through Franchising Disclosure Documents (FDDs), publicly available information and by exposure to subject matter experts. The class culminates in the creation of a pitch deck to investors which will include strategic plans for operations, marketing, territory and development, financing, and a SWOT analysis.

Durham Paul College of Business&Econ :: Paul College Business & Econ

PAUL 690 (01) - BiP-Professional Intelligence Topics

BiP:P/Career Mgmt Strategy

Credits: 2.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Credit/Fail Grading

Class Size: 25
CRN: 14267

Business in Practice: Professional Intelligence develops students' abilities to achieve professional success. An emphasis is placed on experiential learning and instruction from business professionals. Rotating topic courses are offered to meet the needs of the ever-changing business environment. Cr/F, unless noted as letter graded in the section or additional course details.

Section Comments: BiP:P/Career Management Strategy & Development

Repeat Rule: May be repeated for a maximum of 8 credits.

Only listed campus in section: Durham

Only listed colleges in section: Paul College of Business&Econ

Classes not allowed in section: Freshman

Instructors: Kimberly Clark, Susan Mattioni, Luciana Echazu

Start Date	End Date	Days	Time	Location
8/26/2024	12/9/2024	W	5:10pm - 6:30pm	PCBE 135

Additional Course Details:

Resume writing, interviewing, LinkedIn, how to search for a job or internship - this course will prepare you for all that it takes to develop your professional profile. Alumni and employer guest speakers will visit the class to share their career journey. This course will allow students to truly measure their career interest through a variety of experiences. Students will have the opportunity to take self-assessment tests in order to assist in focusing on their area of interest.

Durham Paul College of Business&Econ :: Paul College Business & Econ

PAUL 690 (02) - BiP-Professional Intelligence Topics

BiP:P/Career Mgmt Strategy

Credits: 2.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Credit/Fail Grading

Class Size: 25
CRN: 14268

Section Comments: BiP:P/Career Management Strategy & Development

Repeat Rule: May be repeated for a maximum of 8 credits.

Only listed campus in section: Durham

Only listed colleges in section: Paul College of Business&Econ

Classes not allowed in section: Freshman

Instructors: Kimberly Clark, Susan Mattioni, Luciana Echazu

Start Date	End Date	Days	Time	Location
8/26/2024	12/9/2024	W	6:40pm - 8:00pm	PCBE 135

Durham Paul College of Business&Econ :: Paul College Business & Econ

PAUL 690 (03) - BiP-Professional Intelligence Topics

BiP:P/College to Career

Credits: 2.0
Term: Fall 2024 - Term 1 (08/26/2024 - 10/18/2024)
Grade Mode: Credit/Fail Grading

Class Size: 30
CRN: 14269

Section Comments: BiP:P/College to Career

Repeat Rule: May be repeated for a maximum of 8 credits.

Only listed campus in section: Durham

Only listed colleges in section: Paul College of Business&Econ

Classes not allowed in section: Freshman

Instructors: Krystal Hicks, Susan Mattioni, Luciana Echazu

Start Date	End Date	Days	Time	Location
8/26/2024	10/18/2024	M	3:40pm - 6:30pm	HS 202

Durham Paul College of Business&Econ :: Paul College Business & Econ

PAUL 690 (04) - BiP-Professional Intelligence Topics

BiP:P/Intro to Wealth Mgmt

Credits: 2.0
Term: Fall 2024 - Term 1 (08/26/2024 - 10/18/2024)
Grade Mode: Credit/Fail Grading

Class Size: 25
CRN: 14270

Section Comments: BiP:P/Introduction to Wealth Management

Repeat Rule: May be repeated for a maximum of 8 credits.

Only listed campus in section: Durham

Only listed colleges in section: Paul College of Business&Econ

Classes not allowed in section: Freshman

Instructors: Sean Chartier, Susan Mattioni, Luciana Echazu

Start Date	End Date	Days	Time	Location
8/26/2024	10/18/2024	W	5:10pm - 8:00pm	PCBE 235

Additional Course Details:

Intro to Wealth Management:

The course is an introduction to wealth management which uses the Securities Industry Essentials Exam as the backbone for the course. It’s designed as a 7 week 3.0 hr/per week face-to-face BIP. Emphasis placed on comportment and culture of the investment business, essentials skills to succeed in the financial advisory business.

Durham Paul College of Business&Econ :: Paul College Business & Econ

PAUL 690 (06) - BiP-Professional Intelligence Topics

BiP:P/Personal Branding

Credits: 2.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Credit/Fail Grading

Class Size: 25
CRN: 14272

Section Comments: Title: BiP:P/Personal Branding

Repeat Rule: May be repeated for a maximum of 8 credits.

Only listed campus in section: Durham

Only listed colleges in section: Paul College of Business&Econ

Classes not allowed in section: Freshman

Instructors: Luciana Echazu, Susan Mattioni

Start Date	End Date	Days	Time	Location
8/26/2024	12/9/2024	W	9:40am - 11:00am	STOKE 150

Additional Course Details:

Career Identity & Networking

Unlock the potential of personal branding, storytelling, and strategic networking to land your dream job with confidence. This hybrid-classroom course guides you through the learning journey that is a job search; from discovering your professional purpose to interviewing like a veteran.

Led by a seasoned career coach and joined by industry experts, you'll delve deep into:

Defining your career aspirations with purpose-driven clarity
Crafting a compelling personal brand that sets you apart
Mastering the art of storytelling to showcase your value
Harnessing the power of networking to uncover opportunities
Nailing the interview process with confidence and poise

Through practical exercises, simulations, and real-world challenges, you'll gain the skills and resilience needed to thrive in today's competitive job market. Regardless of your background and desired career path, this course equips you with the tools to help you find not just your next job, but a lifetime of jobs.

Course will be Hybrid for Fall 2024: A mix of in-person classes and Zoom Meetings

Durham Paul College of Business&Econ :: Paul College Business & Econ

PAUL 690 (07) - BiP-Professional Intelligence Topics

BiP:P/Business Development

Credits: 2.0
Term: Fall 2024 - Term 1 (08/26/2024 - 10/18/2024)
Grade Mode: Credit/Fail Grading

Class Size: 25
CRN: 14551

Section Comments: BiP:P/Business Development & Strategic Sales

Repeat Rule: May be repeated for a maximum of 8 credits.

Instructors: Edward Miles, Susan Mattioni, Luciana Echazu

Start Date	End Date	Days	Time	Location
8/26/2024	10/18/2024	W	5:10pm - 8:00pm	HS 102

Additional Course Details:

The Sales Process starts long before the first marketing campaign and before the initial email, phone call, or meeting with a potential customer. This course provides the skills and experience that will bring a higher level of understanding to the complete sales process. You will be cast into the role of working for a start-up company, tasked with creating credibility and generating revenue for this company. Through a team-based, experiential learning environment this course will guide you through business development scenarios and how to utilize these sales techniques and strategies to create added value.

Durham Paul College of Business&Econ :: Paul College Business & Econ

PAUL 690 (08) - BiP-Professional Intelligence Topics

BiP:P/BusNetLevergnLinkedIn

Credits: 2.0
Term: Fall 2024 - Term 1 (08/26/2024 - 10/18/2024)
Grade Mode: Credit/Fail Grading

Class Size: 25
CRN: 15967

Section Comments: Business Networking: Leveraging LinkedIn

Repeat Rule: May be repeated for a maximum of 8 credits.

Instructors: Ryan Baker, Susan Mattioni, Luciana Echazu

Start Date	End Date	Days	Time	Location
8/26/2024	10/18/2024	M	5:40pm - 8:30pm	HS 102

Additional Course Details:

Business Networking: Leveraging LinkedIn

Business Networking is a course designed to empower students with the skills to excel in strategic networking and leverage the power of LinkedIn for their job search. In this course, students will delve into the art and science of building meaningful professional connections. They will learn effective communication strategies, develop compelling elevator pitches, and navigate networking events with confidence and purpose. The course emphasizes relationship-building techniques, enabling students to initiate and maintain valuable connections in diverse professional settings.

A significant focus of the course is on harnessing the power of LinkedIn - the world's largest professional networking platform. Students will learn how to optimize their LinkedIn profiles, curate compelling content, and engage in strategic networking activities. They will explore LinkedIn's features and functionalities, discovering how to showcase their skills, connect with industry professionals, and uncover hidden job opportunities. Additionally, students will gain valuable insights into utilizing LinkedIn's job search tools effectively and crafting persuasive applications that capture the attention of employers.

By the end of this course, students will emerge as confident and adept networkers, armed with the knowledge and skills to navigate the competitive job market successfully. They will have a comprehensive understanding of how to leverage LinkedIn as a powerful tool for career advancement and will be equipped with a network of connections to support their professional journey.