PAUL 680 (10) - BiP-Competitive Intelligence Topics

BiP:C/Intro to Content Mktg

Durham   Paul College of Business&Econ :: Paul College Business & Econ
Online Course Delivery Method: Online Synchronous
Credits: 2.0
Term: Fall 2024 - Term 1 (08/26/2024 - 10/18/2024)
Grade Mode: Credit/Fail Grading
Class Size:   25  
CRN: 14281
Business in Practice: Competitive Intelligence develops students' abilities to gather, analyze, and distribute information and ideas about products, customers, competitors or the external environment. An emphasis is placed on experiential learning and instruction from business professionals. Rotating topic courses are offered to meet the needs of the ever-changing business environment. Cr/F, unless noted as letter graded in the section or additional course description.
Section Comments: BiP:C/Introduction to Content Marketing
Repeat Rule: May be repeated for a maximum of 8 credits.
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman

Times & Locations

Start Date End Date Days Time Location
8/26/2024 10/18/2024 T 5:10pm - 8:00pm ONLINE
Additional Course Details: 

Introduction to Content Marketing:

In today’s digitally informed world, content is a key ingredient to attracting potential prospects, engaging them to become customers, and delighting them to become promoters of your brand. In this course, taught by an industry professional from HubSpotyou’ll learn the recipe for creating an effective content strategy, like creating buyer personas, building a plan for your blog, and creating a long-term content plan (with an emphasis on SEO).