PAUL 680 (08) - BiP-Competitive Intelligence Topics

BiP:C/Bus. Model Innovation

Durham   Paul College of Business&Econ :: Paul College Business & Econ
Credits: 2.0
Term: Fall 2024 - Term 1 (08/26/2024 - 10/18/2024)
Grade Mode: Credit/Fail Grading
Class Size:   25  
CRN: 14265
Business in Practice: Competitive Intelligence develops students' abilities to gather, analyze, and distribute information and ideas about products, customers, competitors or the external environment. An emphasis is placed on experiential learning and instruction from business professionals. Rotating topic courses are offered to meet the needs of the ever-changing business environment. Cr/F, unless noted as letter graded in the section or additional course description.
Section Comments: Full Title: BiP:C/Business Model Innovation
Repeat Rule: May be repeated for a maximum of 8 credits.
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman

Times & Locations

Start Date End Date Days Time Location
8/26/2024 10/18/2024 T 5:10pm - 8:00pm STOKE 150
Additional Course Details: 

Business Model Innovation

Business Model Innovation applies the principles from the foundational business curriculum to a concept known as the business model canvas. The canvas is a fast, concise, and portable framework made up of nine basic building blocks on a single page that illustrate the logic flow of how an enterprise makes money. Canvases are a blueprint for strategy that include hypotheses which are then systematically tested against key customer and market data. As changes are made the canvas format makes it easy to update and share. Contrast this to a lengthy business plan document that might take weeks or months to prepare, the canvas approach allows for quick iteration and visual thinking of the essentials for new and existing businesses to succeed. Students interested in entrepreneurship and product management will draw the most value from this course. Once the canvas framework is learned and understood through the example of some widely known businesses, students will develop a canvas for a business concept of their own and present it by the end of the course.