PAUL 680 (12) - BiP-Competitive Intelligence Topics

BiP:C/Entr Through Franchising

Durham   Paul College of Business&Econ :: Paul College Business & Econ
Credits: 2.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Credit/Fail Grading
Class Size:   25  
CRN: 14283
Business in Practice: Competitive Intelligence develops students' abilities to gather, analyze, and distribute information and ideas about products, customers, competitors or the external environment. An emphasis is placed on experiential learning and instruction from business professionals. Rotating topic courses are offered to meet the needs of the ever-changing business environment. Cr/F, unless noted as letter graded in the section or additional course description.
Section Comments: Full Title: BiP:C/Entrepreneurship Through Franchising
Repeat Rule: May be repeated for a maximum of 8 credits.
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman

Times & Locations

Start Date End Date Days Time Location
8/26/2024 12/9/2024 W 12:40pm - 2:00pm STOKE 150
Additional Course Details: 

Course will meet on August 28th on campus, and then will meet online via Zoom @ 12:40pm, for the semester

Entrepreneurship through Franchising enables students to look at potential franchising opportunities as pathways to entrepreneurshipStudent teams will begin by selecting a business category and will then focus on specific brands to evaluate throughout the courseStudents will examine the franchised business opportunity through Franchising Disclosure Documents (FDDs), publicly available information and by exposure to subject matter expertsThe class culminates in the creation of a pitch deck to investors which will include strategic plans for operations, marketing, territory and development, financing, and a SWOT analysis.