Timeroom: Spring 2024

Durham Paul College of Business&Econ :: Marketing

MKTG 650 (01) - Professional Sales Group

Professional Sales Group

Credits: 2.0
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading

Class Size: 56
CRN: 54763

The Professional Sales Group is an elite experiential sales and leadership course where students actively train for, host, and compete in sales competitions and business networking events. These sales role-play competitions use real business case scenarios, with corporate professionals and alumni as buyers & judges, to simulate selling experiences for the students. Students in good standing may retake the course.

Department Approval Required. Contact Academic Department for permission then register through Webcat.

Repeat Rule: May be repeated for a maximum of 12 credits.

Instructors: James McIlroy

Start Date	End Date	Days	Time	Location
1/23/2024	5/6/2024	TR	12:40pm - 2:00pm	PCBE G85

Durham Paul College of Business&Econ :: Marketing

MKTG 652 (01) - Digital Marketing Agency

Digital Marketing Agency

Credits: 2.0
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading

Class Size: 30
CRN: 54764

Voice Z gives students the opportunity to gain real-world marketing experience by working hand in hand with clients to create impactful and innovative digital marketing campaigns. Admission to the course is competitive through an application process each April for the following year. Students accepted into the Voice Z Digital Marketing Agency for the Fall Semester are expected to continue through the Spring semester.

Department Approval Required. Contact Academic Department for permission then register through Webcat.

Repeat Rule: May be repeated for a maximum of 12 credits.

Instructors: Thomas Gruen, Alex LaBrecque

Start Date	End Date	Days	Time	Location
1/23/2024	5/6/2024	TR	12:40pm - 2:00pm	STOKE 150

Durham Paul College of Business&Econ :: Marketing

MKTG 689 (01) - Advanced Sales

Advanced Sales

Credits: 4.0
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading

Class Size: 20
CRN: 53492

Advanced Sales is for students looking to enter a professional sales career upon graduation. This course builds on the consultative and relationship selling processes, concepts and experiences in their sales introductory course. Students learn and practice adaptability through cases, exercises, and role-plays while introducing, and using, increasingly important sales enabling technologies. Key skill components covered include prospecting, time management, and communicating value through storytelling.

Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.

Prerequisite(s): (MKTG 559 or MKTG 649 or MKTG 759)

Only listed campus in section: Durham

Classes not allowed in section: Freshman

Instructors: James McIlroy

	Start Date	End Date	Days	Time	Location
	1/23/2024	5/6/2024	MW	12:40pm - 2:00pm	PCBE G25
Final Exam	5/13/2024	5/13/2024	M	3:30pm - 5:30pm	PCBE 165

Durham Paul College of Business&Econ :: Marketing

MKTG 689 (02) - Advanced Sales

Advanced Sales

Credits: 4.0
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading

Class Size: 20
CRN: 53468

Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.

Prerequisite(s): (MKTG 559 or MKTG 649 or MKTG 759)

Only listed campus in section: Durham

Classes not allowed in section: Freshman

Instructors: James McIlroy

	Start Date	End Date	Days	Time	Location
	1/23/2024	5/6/2024	MW	2:10pm - 3:30pm	PCBE G25
Final Exam	5/10/2024	5/10/2024	F	1:00pm - 3:00pm	PCBE G25

Durham Paul College of Business&Econ :: Marketing

MKTG 750 (01) - Marketing Strategy

Marketing Strategy

Credits: 4.0
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading

Class Size: 30
CRN: 53964

An integrative marketing course designed to provide the student with a cohesive understanding of marketing decision making through the exploration of marketing problems with an emphasis on qualitative analysis as well as strategy formulation. Through the use of case studies, the course is designed for students who want to learn and apply what they learn, and thus emphasizes both the understanding and the application of concepts and practices in marketing strategy. MKTG 752 and/or MKTG 753 are recommended prior to taking this course.

Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.

Prerequisite(s): ADMN 585 with minimum grade of C-

Equivalent(s): ADMN 750

Only listed campus in section: Durham

Only listed colleges in section: Paul College of Business&Econ

Only listed classes in section: Junior, Senior

Instructors: Goksel Yalcinkaya

Start Date	End Date	Days	Time	Location
1/23/2024	5/6/2024	MW	12:40pm - 2:00pm	PCBE G59

Additional Course Details:

MARKETING STRATEGY

In today's rapidly evolving business landscape, the ability to develop and execute effective marketing strategies is more critical than ever before. This course provides students with the knowledge and skills necessary to craft and implement winning marketing strategies that drive business growth. By examining case studies and a marketing strategy simulation, students acquire the knowledge and tools utilized by marketing executives in actual practice.

To make sound decisions and thus achieve career success, marketing managers must be familiar with financial analysis principles because marketing decisions often require a commitment of resources. These decisions include: what is the best way to launch our brand? Should a new product be added? Does spending more on advertising increase prices? Change distribution channels? Like all other major decisions made by marketing managers, these demand economic justification. Will we make money? Is the return adequate? What is the required break-even volume? To answer these questions, it is critical that students learn how to develop and apply quantitative analytical tools. Therefore, this course is dedicated to the development of strategic market-management decision-making skills.

Course Objectives

Gain a comprehensive understanding of the fundamental concepts of marketing strategy
Develop the ability to conduct thorough market research and analysis
Master the art of identifying and evaluating target markets
Learn how to develop and position products or services for maximum impact
Create and implement comprehensive marketing plans that achieve desired outcomes
Measure and evaluate marketing performance using key metrics

Durham Paul College of Business&Econ :: Marketing

MKTG 752 (01) - Marketing Research

Marketing Research

Credits: 4.0
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading

Class Size: 30
CRN: 50674

Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations.

Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.

Prerequisite(s): ADMN 585 with minimum grade of C-

Equivalent(s): ADMN 752

Only listed campus in section: Durham

Only listed classes in section: Junior, Senior

Only listed majors in section: BUSADM:MKT, HOTEL&HOS MGT

Instructors: Cinthia Satornino

Start Date	End Date	Days	Time	Location
1/23/2024	5/6/2024	TR	2:10pm - 3:30pm	PCBE G59

Durham Paul College of Business&Econ :: Marketing

MKTG 752 (02) - Marketing Research

Marketing Research

Credits: 4.0
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading

Class Size: 30
CRN: 50779

Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.

Prerequisite(s): ADMN 585 with minimum grade of C-

Equivalent(s): ADMN 752

Only listed campus in section: Durham

Only listed classes in section: Junior, Senior

Only listed majors in section: BUSADM:MKT, HOTEL&HOS MGT

Instructors: Rebecca Toppin

Start Date	End Date	Days	Time	Location
1/23/2024	5/6/2024	MW	11:10am - 12:30pm	PCBE 115

Durham Paul College of Business&Econ :: Marketing

MKTG 753 (01) - Consumer/Buyer Behavior

Consumer/Buyer Behavior

Credits: 4.0
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading

Class Size: 30
CRN: 50562

Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice.

Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.

Prerequisite(s): ADMN 585 with minimum grade of C-

Only listed campus in section: Durham

Only listed classes in section: Junior, Senior

Only listed majors in section: BUSADM:MKT, HOTEL&HOS MGT

Attributes: Writing Intensive Course

Instructors: Bruce Pfeiffer

Start Date	End Date	Days	Time	Location
1/23/2024	5/6/2024	TR	2:10pm - 3:30pm	PCBE 165

Durham Paul College of Business&Econ :: Marketing

MKTG 753 (02) - Consumer/Buyer Behavior

Consumer/Buyer Behavior

Credits: 4.0
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading

Class Size: 30
CRN: 50893

Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.

Prerequisite(s): ADMN 585 with minimum grade of C-

Only listed campus in section: Durham

Only listed classes in section: Junior, Senior

Only listed majors in section: BUSADM:MKT, HOTEL&HOS MGT

Attributes: Writing Intensive Course

Instructors: Bruce Pfeiffer

Start Date	End Date	Days	Time	Location
1/23/2024	5/6/2024	TR	3:40pm - 5:00pm	PCBE 165

Durham Paul College of Business&Econ :: Marketing

MKTG 757 (01) - Integrated Marketing Communication

Integrated Marketng Communictn

Credits: 4.0
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading

Class Size: 30
CRN: 51628

Provides balanced coverage of all marketing communication tools: advertising, sales promotion, public relations, direct marketing, personal selling, POP, packaging, sponsorships, licensing, and customer service. Emphasizes the integration of these tools to send target audiences a consistent, persuasive message that promotes the organization's goals.

Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.

Prerequisite(s): ADMN 585 with minimum grade of C-

Only listed campus in section: Durham

Only listed colleges in section: Paul College of Business&Econ

Only listed classes in section: Junior, Senior

Instructors: Diane Devine

Start Date	End Date	Days	Time	Location
1/23/2024	5/6/2024	MW	3:40pm - 5:00pm	PCBE 135