Timeroom: Spring 2022

Displaying 1 - 10 of 27 Results for: Subject = MKTG
Durham   Paul College of Business&Econ :: Marketing

MKTG 520 (01) - Topics in Marketing

Top/Professional Sales Group

Credits: 2.0
Term: Spring 2022 - Full Term (01/25/2022 - 05/09/2022)
Grade Mode: Letter Grading
Class Size:   50  
CRN: 55010
Special topics covering a variety of marketing principles, topics vary by semester.
You must sign up in the Dept Office before registering through WEBCAT.
Repeat Rule: May be repeated for a maximum of 12 credits.
Only listed campus in section: Durham
Instructors: James McIlroy
Start Date End Date Days Time Location
1/25/2022 5/9/2022 TR 12:40pm - 2:00pm PCBE G85
Additional Course Details: 

The Professional Sales Group is an elite experiential sales and leadership course where students actively train for, host, and compete in sales competitions and business networking events.  These sales role-play competitions use real business case scenarios, with corporate professionals and alumni as buyers & judges, to simulate selling experiences for the students.

The course provides students a supportive environment and experiential setting to develop and hone their consultative selling, partnering, and relationship building skills.  It also gives leadership opportunities and experiences through student roles in operating the group, sales coaching/management, as well as organizing and marketing events. 

Another important opportunity is the student’s interaction and engagement with current sales professionals and companies. This develops personal relationships and professional networks that lead to internship and career opportunities.

A student officer corps is responsible for structuring and coordinating the group.  Students in good standing may retake the course up to a maximum of 12 credits.

Durham   Paul College of Business&Econ :: Marketing

MKTG 530 (01) - Survey of Marketing

Survey of Marketing

Credits: 4.0
Term: Spring 2022 - Full Term (01/25/2022 - 05/09/2022)
Grade Mode: Letter Grading
Class Size:   50  
CRN: 54930
Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors.
Equivalent(s): MKTG 550
Mutual Exclusion : ADMN 585, HMGT 600
Only listed campus in section: Durham
Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFOSYS, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSADM:STU, BUSINESS ADMIN, HOSPITALITY MGT, HOTEL&HOS MGT, UNDECLARED PAUL
Instructors: Jennifer Meister
Start Date End Date Days Time Location
1/25/2022 5/9/2022 M 5:10pm - 8:00pm PCBE 165
Durham   Paul College of Business&Econ :: Marketing

MKTG 530 (02) - Survey of Marketing

Survey of Marketing

Credits: 4.0
Term: Spring 2022 - Full Term (01/25/2022 - 05/09/2022)
Grade Mode: Letter Grading
Class Size:   50  
CRN: 54936
Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors.
Equivalent(s): MKTG 550
Mutual Exclusion : ADMN 585, HMGT 600
Only listed campus in section: Durham
Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFOSYS, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSADM:STU, BUSINESS ADMIN, HOSPITALITY MGT, HOTEL&HOS MGT, UNDECLARED PAUL
Instructors: John Baxter
Start Date End Date Days Time Location
1/25/2022 5/9/2022 T 5:10pm - 8:00pm PCBE 185
Durham   Paul College of Business&Econ :: Marketing

MKTG 530 (03) - Survey of Marketing

Survey of Marketing

Credits: 4.0
Term: Spring 2022 - Full Term (01/25/2022 - 05/09/2022)
Grade Mode: Letter Grading
Class Size:   50  
CRN: 54948
Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors.
Equivalent(s): MKTG 550
Mutual Exclusion : ADMN 585, HMGT 600
Only listed campus in section: Durham
Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFOSYS, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSADM:STU, BUSINESS ADMIN, HOSPITALITY MGT, HOTEL&HOS MGT, UNDECLARED PAUL
Instructors: Audrey Ashton-Savage
Start Date End Date Days Time Location
1/25/2022 5/9/2022 MW 3:40pm - 5:00pm PCBE G85
Durham   Paul College of Business&Econ :: Marketing

MKTG 547 (A01) - Promotion and Advertising

Promotion and Advertising

Credits: 4.0
Term: Spring 2022 - Full Term (01/25/2022 - 05/09/2022)
Grade Mode: Letter Grading
Class Size:   40  
CRN: 54997
Focuses on advertising and promotions while providing coverage of other marketing communication tools (direct marketing, point-of-purchase, personal selling, public relations). Examines both traditional and electronic/online/digital approaches to advertising and promotions as means to each audiences with messages that support the organization's goals. Prereq: MKTG 550.
Equivalent(s): MKTG 557
Only listed campus in section: Durham
Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFOSYS, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSADM:STU, BUSINESS ADMIN, HOSPITALITY MGT, HOTEL&HOS MGT, UNDECLARED PAUL
Instructors: STAFF
Start Date End Date Days Time Location
1/25/2022 5/9/2022 M 5:10pm - 8:00pm PCBE G85
Durham   Paul College of Business&Econ :: Marketing

MKTG 649 (01) - Foundations of Personal Selling

Personal Selling

Credits: 4.0
Term: Spring 2022 - Full Term (01/25/2022 - 05/09/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 55006
The Foundations of Personal Selling combines heavy experiential learning with the academic principles of relationship selling to prepare students for the professional world. Students learn personal selling as they develop an understanding of, and appreciation for, applying the consultative sales process through partnering with customers. This course is ideal for those exploring a career in sales or simply interested in knowing how to sell their own strengths.
Equivalent(s): MKTG 559, MKTG 759
Only listed campus in section: Durham
Only listed classes in section: Junior, Senior
Instructors: James McIlroy
Start Date End Date Days Time Location
1/25/2022 5/9/2022 W 5:10pm - 8:00pm PCBE G25
Durham   Paul College of Business&Econ :: Marketing

MKTG 649 (02) - Foundations of Personal Selling

Personal Selling

Credits: 4.0
Term: Spring 2022 - Full Term (01/25/2022 - 05/09/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 55586
The Foundations of Personal Selling combines heavy experiential learning with the academic principles of relationship selling to prepare students for the professional world. Students learn personal selling as they develop an understanding of, and appreciation for, applying the consultative sales process through partnering with customers. This course is ideal for those exploring a career in sales or simply interested in knowing how to sell their own strengths.
Equivalent(s): MKTG 559, MKTG 759
Only listed campus in section: Durham
Only listed classes in section: Junior, Senior
Instructors: James McInerny
Start Date End Date Days Time Location
1/25/2022 5/9/2022 T 5:10pm - 8:00pm PCBE G25
Durham   Paul College of Business&Econ :: Marketing

MKTG 689 (01) - Advanced Sales

Advanced Sales

Credits: 4.0
Term: Spring 2022 - Full Term (01/25/2022 - 05/09/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 55007
Advanced Sales is for students looking to enter a professional sales career upon graduation. This course builds on the consultative and relationship selling processes, concepts and experiences in their sales introductory course. Students learn and practice adaptability through cases, exercises, and role-plays while introducing, and using, increasingly important sales enabling technologies. Key skill components covered include prospecting, time management, and communicating value through storytelling. Prereq: MKTG 559 or MKTG 649 or MKTG 759.
Only listed campus in section: Durham
Only listed classes in section: Junior, Senior
Instructors: James McIlroy
Start Date End Date Days Time Location
1/25/2022 5/9/2022 MW 12:40pm - 2:00pm PCBE G25
Durham   Paul College of Business&Econ :: Marketing

MKTG 689 (02) - Advanced Sales

Advanced Sales

Credits: 4.0
Term: Spring 2022 - Full Term (01/25/2022 - 05/09/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 54972
Advanced Sales is for students looking to enter a professional sales career upon graduation. This course builds on the consultative and relationship selling processes, concepts and experiences in their sales introductory course. Students learn and practice adaptability through cases, exercises, and role-plays while introducing, and using, increasingly important sales enabling technologies. Key skill components covered include prospecting, time management, and communicating value through storytelling. Prereq: MKTG 559 or MKTG 649 or MKTG 759.
Only listed campus in section: Durham
Only listed classes in section: Junior, Senior
Instructors: James McIlroy
Start Date End Date Days Time Location
1/25/2022 5/9/2022 MW 2:10pm - 3:30pm PCBE G25
Durham   Paul College of Business&Econ :: Marketing

MKTG 720 (01) - Topics in Marketing II

Top/Revenue Mngt. and Pricing

Credits: 4.0
Term: Spring 2022 - Full Term (01/25/2022 - 05/09/2022)
Grade Mode: Letter Grading
Class Size:   20  
CRN: 56808
Special topics covering a variety of marketing principles, topics vary by semester. Prereq: ADMN 585.
Section Comments: Co-list with 53731 (HMGT 758.01)
Repeat Rule: May be repeated for a maximum of 12 credits.
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Only listed classes in section: Junior, Senior
Instructors: Daniel Innis
Start Date End Date Days Time Location
1/25/2022 5/9/2022 TR 11:10am - 12:30pm PCBE G85
Additional Course Details: 

This course covers two topics critical to today's hotel industry; the actual techniques of selling, converting inquiries from individuals and conventions into business. Revenue Management is the technique of evaluating a piece of business and determining its profitability over all departments. The course looks intently at past history as well as forecasting in order to determine the price to be charged based on demand and profitability sought.