Marketing Strategy
Durham
Paul College of Business&Econ::Marketing
Credits: 4.0
Class Size: 30
Term:
Spring 2024
-
Full Term (01/23/2024
-
05/06/2024)
CRN:
53964
Grade Mode:
Letter Grading
An integrative marketing course designed to provide the student with a cohesive understanding of marketing decision making through the exploration of marketing problems with an emphasis on qualitative analysis as well as strategy formulation. Through the use of case studies, the course is designed for students who want to learn and apply what they learn, and thus emphasizes both the understanding and the application of concepts and practices in marketing strategy. MKTG 752 and/or MKTG 753 are recommended prior to taking this course.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C-
Equivalent(s):
ADMN 750
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Only listed classes in section: Junior, Senior
Instructors:
Goksel Yalcinkaya
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 1/23/2024 | 5/6/2024 | MW | 12:40pm - 2:00pm | PCBE G59 |
