MKTG 757 (01) - Integrated Marketing Communication

Integrated Marketng Communictn

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 51628
Provides balanced coverage of all marketing communication tools: advertising, sales promotion, public relations, direct marketing, personal selling, POP, packaging, sponsorships, licensing, and customer service. Emphasizes the integration of these tools to send target audiences a consistent, persuasive message that promotes the organization's goals.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C-
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Only listed classes in section: Junior, Senior
Instructors: Diane Devine

Times & Locations

Start Date End Date Days Time Location
1/23/2024 5/6/2024 MW 3:40pm - 5:00pm PCBE 135