Integrated Marketng Communictn
Durham
Paul College of Business&Econ::Marketing
Credits: 4.0
Class Size: 30
Term:
Spring 2024
-
Full Term (01/23/2024
-
05/06/2024)
CRN:
51628
Grade Mode:
Letter Grading
Provides balanced coverage of all marketing communication tools: advertising, sales promotion, public relations, direct marketing, personal selling, POP, packaging, sponsorships, licensing, and customer service. Emphasizes the integration of these tools to send target audiences a consistent, persuasive message that promotes the organization's goals.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C-
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Only listed classes in section: Junior, Senior
Instructors:
Diane Devine
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 1/23/2024 | 5/6/2024 | MW | 3:40pm - 5:00pm | PCBE 135 |
