PAUL 680 (11) - BiP-Competitive Intelligence Topics

BiP:C/Intro To Content Mktg

Durham   Paul College of Business&Econ :: Paul College Business & Econ
Online Course Delivery Method: Online Synchronous
Credits: 2.0
Term: Spring 2024 - Term 3 (01/23/2024 - 03/15/2024)
Grade Mode: Credit/Fail Grading
Class Size:   24  
CRN: 56249
Business in Practice: Competitive Intelligence develops students' abilities to gather, analyze, and distribute information and ideas about products, customers, competitors or the external environment. An emphasis is placed on experiential learning and instruction from business professionals. Rotating topic courses are offered to meet the needs of the ever-changing business environment. Cr/F, unless noted as letter graded in the section or additional course description.
Section Comments: Full title: BiP:C/Intro to Content Marketing
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 8 credits.
Attributes: Scheduled meeting time, Online (no campus visits), EUNH

Times & Locations

Start Date End Date Days Time Location
1/23/2024 3/15/2024 W 5:10pm - 8:00pm ONLINE
Additional Course Details: 

In today’s digitally informed world, content is a key ingredient to attracting potential prospects, engaging them to become customers, and delighting them to become promoters of your brand. In this course, taught by an industry professional from HubSpot, you’ll learn the recipe for creating an effective content strategy, like creating buyer personas, building a plan for your blog, and creating a long-term content plan (with an emphasis on SEO).