PAUL 680 (05) - BiP-Competitive Intelligence Topics

BiP:C/Product Licensing

Durham   Paul College of Business&Econ :: Paul College Business & Econ
Credits: 2.0
Term: Spring 2024 - Term 4 (03/25/2024 - 05/17/2024)
Grade Mode: Credit/Fail Grading
Class Size:   25  
CRN: 56221
Business in Practice: Competitive Intelligence develops students' abilities to gather, analyze, and distribute information and ideas about products, customers, competitors or the external environment. An emphasis is placed on experiential learning and instruction from business professionals. Rotating topic courses are offered to meet the needs of the ever-changing business environment. Cr/F, unless noted as letter graded in the section or additional course description.
Section Comments: Title: BiP:C/ Product Licensing
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 8 credits.

Times & Locations

Start Date End Date Days Time Location
3/25/2024 5/17/2024 M 5:10pm - 8:00pm PCBE G25
Additional Course Details: 

Learn about the different types of licensing including brand licensing, character licensing, sports licensing, collab- orations, and strategic alliances from the Vice President of Licensing & Strategic Initiatives for Vera Bradley. In this course you will understand the roles, responsibilities, and relationship dynamic between the Licensor & Licensee, as well as develop the skills necessary to assess brand/company readiness.