PAUL 660 (01) - BiP-Social Intelligence Topics

BiP:S/Bus Net & Soc Sell

Durham   Paul College of Business&Econ :: Paul College Business & Econ
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Credits: 2.0
Term: Spring 2023 - Half Term II (03/20/2023 - 05/08/2023)
Grade Mode: Credit/Fail Grading
Class Size:   25  
CRN: 53286
Business in Practice: Social Intelligence develops students' abilities to navigate complex social relationships and environments. An emphasis is placed on experiential learning and instruction from business professionals. Rotating topic courses are offered to meet the needs of the ever-changing business environment. Cr/F, unless noted as letter graded in the section or additional course details.
Section Comments: BIP:S/Business Networking & Social Selling
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 8 credits.
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Susan Mattioni, Neil Niman, Ryan Baker

Times & Locations

Start Date End Date Days Time Location
3/20/2023 5/8/2023 M 5:40pm - 8:30pm HS 201
Additional Course Details: 

Intro to Business Networking & Social Selling

In this course, students will learn about the art of social selling & networking in today’s business environment. This sales technique enables better lead generation, prospecting and eliminates the need for cold calling. Building and maintaining relationships is easier within the network that you and your customers trust. Social selling allows sales professionals to target prospects and virtually establish rapport with their customers. Throughout this course you will learn how to use social media platforms (such as LinkedIn) to drive sales and expand your business network.  Social selling is a trend that would have gained popularity with or without the pandemic.

Sales/business professionals who utilize social selling best practices will see sustained advantage for many years to come.

Industry Professional Bio: Ryan Baker