PAUL 660 (10) - BiP-Social Intelligence Topics

BiP: S/Immersive Experiences

Durham   Paul College of Business&Econ :: Paul College Business & Econ
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Credits: 2.0
Term: Spring 2023 - Full Term (01/24/2023 - 05/08/2023)
Grade Mode: Credit/Fail Grading
Class Size:   25  
CRN: 55299
Business in Practice: Social Intelligence develops students' abilities to navigate complex social relationships and environments. An emphasis is placed on experiential learning and instruction from business professionals. Rotating topic courses are offered to meet the needs of the ever-changing business environment. Cr/F, unless noted as letter graded in the section or additional course details.
Section Comments: Immersive Executive Experiences
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 8 credits.
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: David Best, Neil Niman, Susan Mattioni

Times & Locations

Start Date End Date Days Time Location
1/24/2023 5/8/2023 M 9:40am - 11:00am STOKE 150
Additional Course Details: 

Immersive Executive Experiences

Companies are increasingly using immersive experiences as tools for executive development, customer education and creating brand loyalty. Understanding how immersive experiences are created and managed is of benefit to managers serving as either host or participant.

In this course, students will develop a greater understanding of why companies hold a variety of experiences (internal and external), and how a mix of experiences can be used to fulfill various strategic initiatives. They will be organized into teams that will design a corporate level, end-to-end experience for a specific industry. This will involve detailing goals for real life program scenarios, communication and operational plans, and assessment measures to evaluate the success of a program.

Industry Professional bio: Dave Best