PAUL 660 (06) - BiP-Social Intelligence Topics

BiP:S/Business of Storytelling

Durham   Paul College of Business&Econ :: Paul College Business & Econ
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Credits: 2.0
Term: Spring 2023 - Full Term (01/24/2023 - 05/08/2023)
Grade Mode: Credit/Fail Grading
Class Size:   25  
CRN: 56593
Business in Practice: Social Intelligence develops students' abilities to navigate complex social relationships and environments. An emphasis is placed on experiential learning and instruction from business professionals. Rotating topic courses are offered to meet the needs of the ever-changing business environment. Cr/F, unless noted as letter graded in the section or additional course details.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 8 credits.
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Beth LaMontagne, Neil Niman, Susan Mattioni

Times & Locations

Start Date End Date Days Time Location
1/24/2023 5/8/2023 T 9:40am - 11:00am STOKE 150
Additional Course Details: 

Business of Storytelling

Successful businesses don't just explain what their products and services do. They create a story to show why customers need them. This course will outline the fundamental elements of business storytelling and the important role it plays in branding, public relations, marketing, and securing financing. It will examine how word choice, images and even colors create a brand's story, and how public speaking techniques can elevate a product pitch into a memorable story.

Students will learn the basic building blocks of traditional storytelling and how these elements are used to create connections with customers. To put these concepts into practice, students will create a brand's story and then tell it through social media posts, in an advertising campaign, and an oral presentation aimed at potential investors. Students will also write and share a personal business story based on their own experiences designed to tell in job interviews or when launching their own business.

Industry Professional Bio: Beth LaMontagne Hall