This course considers how companies with varying business models use their intellectual property to create value for their respective company. The course will cover patent, trademark, copyright and trade secret (data) monetization, illustrating how IP is used to create revenue. More specifically, the course will cover patent licensing monetization, trademarks and franchising, music licensing, and generative artificial intelligence. The course will have industry speakers from companies such as Qualcomm, Nokia, Spotify, YUM Brands, Pepsi, Microsoft and others.

Intellectual Property (IP) Management is intended for third year law students as a "capstone" course building on IP courses taken in the second and third years of law school. It is a practical, hands-on course designed to bridge academia and real-life private or corporate practice and is meant to provide the IP professional with a solid foundation in proactive counseling in the area of intellectual property. Exemplary topics include invention harvesting or extracting; invention records and disclosures; inventorship and ownership issues; laboratory notebook practice; patent searching; criteria and procedures for determining type of IP protection, particularly whether to file for patent protection or maintain as trade secret; trade secret policies and protection; IP education; IP audits and due diligence investigations; outside submissions; trademark practice (searching and clearance); international filing considerations, agreement practice, and other aspects of corporate IP management including understanding, developing, executing and/or managing IP strategies, IP committees, and IP budgets consistent with overall business objectives. Eligibility: Open to all except 1Ls. Course format: lecture. Grading: other (see syllabus), 100%. This course may be taken for an S/U grade.

This course is an overview of the fundamentals of university technology transfer as practiced in the USA. Topics include policy, statutes, case law, best practices in intellectual property management, patent strategy, licensing, valuation, equity and startups. Technology transfer office operations, including management, staffing, organization and marketing are covered. In addition, important representative agreements are reviewed including Non-Disclosure Agreements (?NDAs?) and Material Transfer Agreements (?MTAs?).

This course is a cross platform "consumer" survey course to search, mine and manipulate patent and non-patent literature data for legal and business applications. It is taught in collaboration with patent data vendors and related guest speakers. This is a hands-on course. The work product is a novelty/prior art report. Themes of this course include: multiplicity of sources, types of sources, multiple access points to same data, who uses patent data sources, why use patent data sources, factors to choose access points, search approaches, who drives the dollar chain for searches, free, low fee and premium patent sources, in house and/or outsource searches, considerations as to who performs differing types of searches, what is the standard of care for patent searches and how to deal with questions of lack of integrity in patent documents.