This course considers how companies with varying business models use their intellectual property to create value for their respective company. The course will cover patent, trademark, copyright and trade secret (data) monetization, illustrating how IP is used to create revenue. More specifically, the course will cover patent licensing monetization, trademarks and franchising, music licensing, and generative artificial intelligence. The course will have industry speakers from companies such as Qualcomm, Nokia, Spotify, YUM Brands, Pepsi, Microsoft and others.