LIP 926 (01) - Monetizing Intellectual Property: Strategies and Techniques Utilized by Leading Companies

IP Monetization

Law   Franklin Pierce School of Law :: Intellectual Property (LAW)
Online Course Delivery Method: Immersion Attendance Required
Credits: 1.0
Term: Summer 2024 - Law Immersion 2 (06/11/2024 - 06/14/2024)
Grade Mode: Letter Grading
Class Size:   100  
CRN: 70955
This course considers how companies with varying business models use their intellectual property to create value for their respective company. The course will cover patent, trademark, copyright and trade secret (data) monetization, illustrating how IP is used to create revenue. More specifically, the course will cover patent licensing monetization, trademarks and franchising, music licensing, and generative artificial intelligence. The course will have industry speakers from companies such as Qualcomm, Nokia, Spotify, YUM Brands, Pepsi, Microsoft and others.
Instructors: Ilkka Rahnasto, Micky Minhas

Times & Locations

Start Date End Date Days Time Location
6/11/2024 6/14/2024 TWRF 9:00am - 12:00pm TBA