LIP 964 (01) - Intro to Digital Brand Protection

This course will offer an overview of how trademarks are represented in the digital world, from domain names and websites to cutting-edge technologies such as NFTs, AI and the metaverse, and the specialized strategies needed to protect them across all online spaces. The course will also offer practical guidance on developing holistic intellectual property portfolios that integrate digital brand protection, exploring the specific needs of a variety of industries and business concerns.