Marketing Analytics
Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:
25
CRN: 11738
CRN: 11738
Marketing Analytics introduces students to the fascinating world of marketing analytics. It provides a broad perspective on product, consumer, marketing-mix, and digital analytics areas. It blends the art and science of marketing and orients students to the systematic use of data and empirical models, which enhance the decision-making of a company about its customers, competitors, and the industry.
Prerequisite(s): ADMN 585 with minimum grade of C- and ADMN 580 with minimum grade of C- May be taken concurrently
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:ES, BUSADM:MKT
Instructors: Michael Diore
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
8/26/2024 | 12/9/2024 | TR | 2:10pm - 3:30pm | PCBE 225 |