MKTG 763 (02) - Marketing Analytics

Marketing Analytics

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   25  
CRN: 11266
Marketing Analytics introduces students to the fascinating world of marketing analytics. It provides a broad perspective on product, consumer, marketing-mix, and digital analytics areas. It blends the art and science of marketing and orients students to the systematic use of data and empirical models, which enhance the decision-making of a company about its customers, competitors, and the industry.
Prerequisite(s): ADMN 585 with minimum grade of C- and ADMN 580 with minimum grade of C- May be taken concurrently
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Michael Khanlari

Times & Locations

Start Date End Date Days Time Location
8/26/2024 12/9/2024 TR 8:10am - 9:30am PCBE 225