Durham
Health & Human Services :: Recreation Management & Policy
RMP 559 (01) - Marketing the Recreation Experience
Mktg Recreation
Credits: 4.0
Term: Spring 2025 - Full Term (01/21/2025 - 05/05/2025)
Grade Mode: Letter Grading
Term: Spring 2025 - Full Term (01/21/2025 - 05/05/2025)
Grade Mode: Letter Grading
Class Size:
40
CRN: 52249
CRN: 52249
This course prepares students to apply marketing principles and strategies to recreation programs and events, including procedures for developing marketing plans for recreation and event organizations. Course content includes planning the marketing mix, with a focus on the recreation or event product, price, place, and promotion. The course covers the application of marketing and communication strategies delivered through social and audio-visual media. The culminating project consists of a marketing and communication plan for a recreation/leisure service agency.
Prerequisite(s): RMP 490 with minimum grade of C
Only listed colleges in section: Health & Human Services
Classes not allowed in section: Freshman
Only listed majors in section: RMP:OTDR LDR&M, RMP:PROG&EV MGT, RMP:THERAP REC
Attributes: Writing Intensive Course
Instructors: Sean McLaughlin
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
1/21/2025 | 5/5/2025 | MW | 12:40pm - 2:00pm | HS 202 |