MKTG 644 (01) - Retail Management in an Omnichannel World
Retail Management
Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:
35
CRN: 13327
CRN: 13327
Success in retail requires managing multiple channels - online, traditional brick & mortar, and hybrid combinations. This course examines a broad range of retail management topics covering retailer types, selection of channels and locations, understanding online and in-store shopper behavior, financial strategy, purchasing, merchandise assortments including across products and services retailing, pricing, visual merchandising, and customer service and experience.
Prerequisite(s): ADMN 585 with minimum grade of C- or MKTG 550 with minimum grade of C- or MKTG 535 with minimum grade of C-
Equivalent(s): MKTG 754
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT
Instructors: Thomas Gruen
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
8/26/2024 | 12/9/2024 | Hours Arranged | ONLINE |