Retail Management
Durham
Paul College of Business&Econ::Marketing
Online Course Delivery Method:
Online Asynchronous
Credits: 4.0
Class Size: 35
Term:
Fall 2024
-
Full Term (08/26/2024
-
12/09/2024)
CRN:
13327
Grade Mode:
Letter Grading
Success in retail requires managing multiple channels - online, traditional brick & mortar, and hybrid combinations. This course examines a broad range of retail management topics covering retailer types, selection of channels and locations, understanding online and in-store shopper behavior, financial strategy, purchasing, merchandise assortments including across products and services retailing, pricing, visual merchandising, and customer service and experience.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C- or MKTG 550 with minimum grade of C- or MKTG 535 with minimum grade of C-
Equivalent(s):
MKTG 754
Classes not allowed in section: Freshman
Only listed majors in section:
BUSADM:MKT:: Business Administration: Marketing
Instructors:
Thomas Gruen
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 8/26/2024 | 12/9/2024 | Hours Arranged | ONLINE |
