Durham
Paul College of Business&Econ :: Administration
ADMN 863 (01) - Marketing Analytics
Marketing Analytics
Online Course Delivery Method: Online Asynchronous
Credits: 3.0
Term: Summer 2024 - Term 5 (05/28/2024 - 07/19/2024)
Grade Mode: Letter Grading
Term: Summer 2024 - Term 5 (05/28/2024 - 07/19/2024)
Grade Mode: Letter Grading
Class Size:
39
CRN: 70121
CRN: 70121
Marketing Analytics is the art and science of developing and utilizing quantitative marketing decision models to plan, implement, and analyze marketing strategies and tactics. The course is primarily designed for graduate students who have already acquired basic data analysis skills as well as principles of marketing. Using marketing cases and related exercises tied to Marketing Engineering for Excel (ME-EL), students will develop marketing plans in various decision contexts. Specifically, this course will introduce a wide variety of quantitative models to improve marketing decision making in such areas as market response, customer segmentation/targeting, product/brand positioning, new product development, and allocation of marketing mix expenditures.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 960
Campuses not allowed in section: CPS Online
Only listed majors in section: BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Attributes: Online (no campus visits), EUNH
Instructors: Goksel Yalcinkaya
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
5/28/2024 | 7/19/2024 | Hours Arranged | ONLINE |