Consumer/Buyer Behavior
Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:
30
CRN: 12212
CRN: 12212
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice.
Prerequisite(s): ADMN 585 with minimum grade of C-
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOTEL&HOS MGT
Attributes: Writing Intensive Course
Instructors: Bruce Pfeiffer
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
8/26/2024 | 12/9/2024 | TR | 11:10am - 12:30pm | PCBE 115 |
Booklist
Book | Details |
---|---|
EBK CONSUMER BEHAVIOR
(2ND 15)
by KARDES Required
|
|
EBK CONSUMER BEHAVIOR
(2ND 15)
by KARDES Required
|
|
EBK CONSUMER BEHAVIOR
(2ND 15)
by KARDES Required
|
|