MKTG 753 (01) - Consumer/Buyer Behavior

Consumer/Buyer Behavior

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 10311
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice.
Prerequisite(s): ADMN 585 with minimum grade of C-
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOTEL&HOS MGT
Attributes: Writing Intensive Course
Instructors: Seo Yoon Kang

Times & Locations

Start Date End Date Days Time Location
8/26/2024 12/9/2024 MW 2:10pm - 3:30pm PARS NB24