Durham
Paul College of Business&Econ :: Administration
ADMN 585 (03) - Marketing
Marketing
Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Summer 2024 - Summer Session I (05/20/2024 - 06/21/2024)
Grade Mode: Letter Grading
Term: Summer 2024 - Summer Session I (05/20/2024 - 06/21/2024)
Grade Mode: Letter Grading
Class Size:
40
CRN: 70377
CRN: 70377
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies,
through both digital and traditional channels.
Prerequisite(s): ADMN 400 with minimum grade of C- and (ECON 401 with minimum grade of C- or ECON 401H with minimum grade of C- )
Cross listed with : MKTG 530.01
Mutual Exclusion : HMGT 600, MKTG 530, MKTG 550
Campuses not allowed in section: CPS Online
Attributes: Online (no campus visits), EUNH
Instructors: Audrey Ashton-Savage
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
5/20/2024 | 6/21/2024 | Hours Arranged | ONLINE |
Additional Course Details:
This on-line course is totally asynchronous, meaning that there is no specific time students are required to be on-line. Each week's assignments are posted at the beginning of the week; students can complete the readings, view the assigned videos/slides, post on discussion boards, and work on other assignments anytime during the week that is convenient for them. The two exams are on-line and open book. Contact the instructor with any questions/concerns at Audrey.Ashton-Savage@unh.edu