ADMN 585 (03) - Marketing

Marketing

Durham   Paul College of Business&Econ :: Administration
Online Course Delivery Method: Online (no campus visits), EUNH
Credits: 4.0
Term: Summer 2024 - Summer Session I (05/20/2024 - 06/21/2024)
Grade Mode: Letter Grading
Class Size:   40  
CRN: 70377
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies, through both digital and traditional channels.
Prerequisite(s): ADMN 400 with minimum grade of C- and (ECON 401 with minimum grade of C- or ECON 401H with minimum grade of C- )
Mutual Exclusion : HMGT 600, MKTG 530, MKTG 550
Campuses not allowed in section: CPS Online
Instructors: Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
5/20/2024 6/21/2024 Hours Arranged ONLINE