ADMN 585 (03) - Marketing


Durham   Paul College of Business&Econ :: Administration
Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Summer 2024 - Summer Session I (05/20/2024 - 06/21/2024)
Grade Mode: Letter Grading
Class Size:   40  
CRN: 70377
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies, through both digital and traditional channels.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 400 with minimum grade of C- and (ECON 401 with minimum grade of C- or ECON 401H with minimum grade of C- )
Cross listed with : MKTG 530.01
Mutual Exclusion : HMGT 600, MKTG 530, MKTG 550
Campuses not allowed in section: CPS Online
Attributes: Online (no campus visits), EUNH
Instructors: Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
5/20/2024 6/21/2024 Hours Arranged ONLINE
Additional Course Details: 

This on-line course is totally asynchronous, meaning that there is no specific time students are required to be on-line.  Each week's assignments are posted at the beginning of the week; students can complete the readings, view the assigned videos/slides, post on discussion boards, and work on other assignments anytime during the week that is convenient for them.   The two exams are on-line and open book.    Contact the instructor with any questions/concerns at


Book Details
978126071743 3
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