Marketing
Durham
Paul College of Business&Econ::Administration
Online Course Delivery Method:
Online Asynchronous
Credits: 4.0
Class Size: 40
Term:
Summer 2024
-
Summer Session I (05/20/2024
-
06/21/2024)
CRN:
70377
Grade Mode:
Letter Grading
Syllabus:
admn_585.02_syllabus_summer_2024.pdf
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies,
through both digital and traditional channels.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Cross Listed With :
MKTG 530 (01)
Prerequisite(s): ADMN 400 with minimum grade of C- and (ECON 401 with minimum grade of C- or ECON 401H with minimum grade of C- )
Campuses not allowed in section: CPS Online
Instructors:
Audrey Ashton-Savage
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 5/20/2024 | 6/21/2024 | Hours Arranged | ONLINE |
