Top/Sustainability & Marketing
Credits: 4.0
Term: Spring 2023 - Full Term (01/24/2023 - 05/08/2023)
Grade Mode: Letter Grading
Term: Spring 2023 - Full Term (01/24/2023 - 05/08/2023)
Grade Mode: Letter Grading
Class Size:
30
CRN: 56586
CRN: 56586
Special topics covering a variety of marketing principles, topics vary by semester. Prereqs: MKTG 550 or MKTG 530 or ADMN 585.
Section Comments: Sustainability in Marketing
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 12 credits.
Only listed classes in section: Senior, Junior
Instructors: Shuili Du
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
1/24/2023 | 5/8/2023 | MW | 9:40am - 11:00am | NESM G13 |
Additional Course Details:
Sustainability and Marketing is designed to provide a broad range of frameworks and tools to understand how today’s businesses interact with issues related to sustainability and social impact and how these interactions can be positively shaped from a marketing perspective. The course will examine how businesses can create, communicate, and deliver value to consumers and other stakeholders in a way that enhances a company’s triple bottom line, i.e., its financial, social, and environmental performance. By the end of the course, students will be able to identify opportunities for sustainable value creation and develop marketing strategies and initiatives that can make sustainability a competitive differentiator of a business.