MKTG 620 (02) - Topics in Marketing

Top/Sustainability & Marketing

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Spring 2023 - Full Term (01/24/2023 - 05/08/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 56586
Special topics covering a variety of marketing principles, topics vary by semester. Prereqs: MKTG 550 or MKTG 530 or ADMN 585.
Section Comments: Sustainability in Marketing
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 12 credits.
Only listed classes in section: Junior, Senior
Instructors: Shuili Du

Times & Locations

Start Date End Date Days Time Location
1/24/2023 5/8/2023 MW 9:40am - 11:00am NESM G13
Additional Course Details: 

Sustainability and Marketing is designed to provide a broad range of frameworks and tools to understand how today’s businesses interact with issues related to sustainability and social impact and how these interactions can be positively shaped from a marketing perspective. The course will examine how businesses can create, communicate, and deliver value to consumers and other stakeholders in a way that enhances a company’s triple bottom line, i.e., its financial, social, and environmental performance. By the end of the course, students will be able to identify opportunities for sustainable value creation and develop marketing strategies and initiatives that can make sustainability a competitive differentiator of a business.