Top/Sustainability & Marketing
Term: Spring 2023 - Full Term (01/24/2023 - 05/08/2023)
Grade Mode: Letter Grading
Times & Locations
|9:40am - 11:00am
Sustainability and Marketing is designed to provide a broad range of frameworks and tools to understand how today’s businesses interact with issues related to sustainability and social impact and how these interactions can be positively shaped from a marketing perspective. The course will examine how businesses can create, communicate, and deliver value to consumers and other stakeholders in a way that enhances a company’s triple bottom line, i.e., its financial, social, and environmental performance. By the end of the course, students will be able to identify opportunities for sustainable value creation and develop marketing strategies and initiatives that can make sustainability a competitive differentiator of a business.