An introductory study of sport marketing, which includes the basic principles, key scholars, relevant scholarship, and necessary experiential elements to aid students in understanding the discipline's applied and academic aspects. This course will introduce traditional marketing concepts as well as focus on the marketing of sport and through sport.

Overviews current theory and practice in coaching education, including sport pedagogy, physiology, psychology, administration and risk management. Issues of performance and competition specific to child, youth and collegiate coaching are addressed.

Overviews the various segments that make up the sport industry, including governing bodies, the mass media, sporting goods firms, players' and coaches' associations, public regulatory agencies, and secondary and higher education. Readings and discussions consider the development and structure of each segment. interaction between segments, legal issues, and policy implications. While the course will focus on the United States, there is some comparison to other countries.

Students learn the principles and processes involved in effective sport facility and event management. In terms of facilities, students explore the concepts of facility design, planning, systems, risk management, marketing, and ownership. In terms of events, students explore the concepts of creation, impact(s) on host communities, marketing/sponsorship, and the potential positive and negative outcomes of sport events.