The goal of this course is to expose students to techniques and technologies that will enable them to collect, harvest and transform unstructured and structured data into useful business insights. The first half of the course deals with data management and provides an introduction to data types and sources, data acquisition and harvesting tools and techniques and effective strategies and methods for data aggregation and analysis. In the second half of the course, students learn about the theoretical underpinnings of data visualization and use a variety of software tools to visualize business data in order to generate insightful information that facilitates effective business decision making.