Durham
Paul College of Business&Econ :: Administration
ADMN 585 (01) - Marketing
Marketing
Credits: 4.0
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading
Class Size:
55
CRN: 51305
CRN: 51305
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies,
through both digital and traditional channels.
Prerequisite(s): ADMN 400 with minimum grade of C- and (ECON 401 with minimum grade of C- or ECON 401H with minimum grade of C- )
Mutual Exclusion : HMGT 600, MKTG 530, MKTG 550
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Majors not allowed in section: ANALYTICAL ECON, ECON:GLOBALTR, ECON:MONEYFIN, ECON:PUBPOLSUS, ECONOMICS BA, ECONOMICS BS
Instructors: Rebecca Toppin
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
1/23/2024 | 5/6/2024 | MW | 3:40pm - 5:00pm | PCBE 115 |