Mktg Recreation
Durham
Health & Human Services :: Recreation Management & Policy
Credits: 4.0
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading
Term: Spring 2024 - Full Term (01/23/2024 - 05/06/2024)
Grade Mode: Letter Grading
Class Size:
40
CRN: 52696
CRN: 52696
This course prepares students to apply marketing principles and strategies to recreation programs and events, including procedures for developing marketing plans for recreation and event organizations. Course content includes planning the marketing mix, with a focus on the recreation or event product, price, place, and promotion. The course covers the application of marketing and communication strategies delivered through social and audio-visual media. The culminating project consists of a marketing and communication plan for a recreation/leisure service agency.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): RMP 490
Only listed colleges in section: Health & Human Services
Classes not allowed in section: Freshman
Only listed majors in section: RMP:OTDR LDR&M, RMP:PROG&EV MGT, RMP:THERAP REC
Attributes: Writing Intensive Course
Instructors: Guangzhou Chen
Times & Locations
Start Date | End Date | Days | Time | Location | |
---|---|---|---|---|---|
1/23/2024 | 5/6/2024 | MW | 12:40pm - 2:00pm | PARS NB22 | |
Final Exam | 5/13/2024 | 5/13/2024 | M | 3:30pm - 5:30pm | PARS NB22 |