Overviews the various segments that make up the sport industry, including governing bodies, the mass media, sporting goods firms, players' and coaches' associations, public regulatory agencies, and secondary and higher education. Readings and discussions consider the development and structure of each segment. interaction between segments, legal issues, and policy implications. While the course will focus on the United States, there is some comparison to other countries.

Sport media professionals are expected to write their own scripts, produce their own content, and distribute that content on multiple digital platforms. Sport Media Production is designed to combine media management with production work in digital media, video, podcasting and website design. This course examines many of the current distribution platforms (Twitter, Facebook, Youtube, blogs, mobile applications) and the tools to create media for these outlets. In this course, students will create media using Adobe Creative Cloud and current video-editing systems.

This course examines leadership theories and behavior as it relates to the sport industry. Students will study leadership behavior as it relates to coaching, administering athletic departments or programs, and directing sport-related businesses. Additionally, this course will explore the ethical issues dilemmas, and ethical decision-making process sport managers face in professional, collegiate and interscholastic sport.

Experiential learning in a setting appropriate to the major option and to student's objectives. An 8 credit internship requires a minimum of 600 hours experience; fewer credits will require proportionally fewer hours. May be on- or off-campus with an approved organization. Student must participate in securing the internship. A journal, bi-weekly reports and a final paper required. May be repeated, with no more than 8 credits taken in any given semester.