BiP:C/Product Licensing
Durham
Paul College of Business&Econ::Paul College Business & Econ
Credits: 2.0
Class Size: 25
Term:
Spring 2025
-
Term 4 (03/24/2025
-
05/16/2025)
CRN:
54442
Grade Mode:
Credit/Fail Grading
Business in Practice: Competitive Intelligence develops students' abilities to gather, analyze, and distribute information and ideas about products, customers, competitors or the external environment. An emphasis is placed on experiential learning and instruction from business professionals. Rotating topic courses are offered to meet the needs of the ever-changing business environment. Cr/F, unless noted as letter graded in the section or additional course description.
Repeat Rule:
May be repeated for a maximum of
8
credits.
Only listed colleges in section: Paul College of Business&Econ
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 3/24/2025 | 5/16/2025 | M | 5:40pm - 8:30pm | PCBE G25 |
Additional Course Details:
Product Licensing:
Learn about the different types of licensing including brand licensing, character licensing, sports licensing, collab- orations, and strategic alliances from the Vice President of Licensing & Strategic Initiatives for Vera Bradley. In this course you will understand the roles, responsibilities, and relationship dynamic between the Licensor & Licensee, as well as develop the skills necessary to assess brand/company readiness.
