MKTG 530 (02) - Survey of Marketing

Survey of Marketing

Durham Paul College of Business&Econ::Marketing
Credits: 4.0
Class Size: 50 
Term:  Spring 2025 - Full Term (01/21/2025 - 05/05/2025)
CRN:  52770
Grade Mode:  Letter Grading
Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors.
Equivalent(s):  MKTG 550
Only listed campus in section: Durham
Majors not allowed in section: BUSADM:ACCT:: Business Administration: Accounting||BUSADM:ES:: Business Administration: Entrepreneurial Studies||BUSADM:FINANCE:: Business Administration: Finance||BUSADM:INFOSYS:: Business Administration: Information Systems Management||BUSADM:INFSYSAN:: Business Administration: Information Systems and Business Analytics||BUSADM:INTL:: Business Administration: International Business and Economics||BUSADM:MGT:: Business Administration: Management||BUSADM:MKT:: Business Administration: Marketing||BUSADM:STU:: Business Administration: Student-designed||BUSINESS ADMIN:: Business Administration||HOSPITALITY MGT:: Hospitality Management||HOTEL&HOS MGT:: Hotel and Hospitality Management||UNDECLARED PAUL:: Undeclared PAUL
Instructors:  Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
1/21/2025 5/5/2025 M 5:10pm - 8:00pm PCBE 115

Booklist

Book Details
MARKETING 8TH 22
by GREWAL Required
ISBN
978126071743 3
PUBLISHER
RENT MCG

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