MKTG 530 (01) - Survey of Marketing

Survey of Marketing

Durham Paul College of Business&Econ::Marketing
Credits: 4.0
Class Size: 50 
Term:  Spring 2025 - Full Term (01/21/2025 - 05/05/2025)
CRN:  52769
Grade Mode:  Letter Grading
Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Equivalent(s):  MKTG 550
Only listed campus in section: Durham
Majors not allowed in section: BUSADM:ACCT:: Business Administration: Accounting||BUSADM:ES:: Business Administration: Entrepreneurial Studies||BUSADM:FINANCE:: Business Administration: Finance||BUSADM:INFOSYS:: Business Administration: Information Systems Management||BUSADM:INFSYSAN:: Business Administration: Information Systems and Business Analytics||BUSADM:INTL:: Business Administration: International Business and Economics||BUSADM:MGT:: Business Administration: Management||BUSADM:MKT:: Business Administration: Marketing||BUSADM:STU:: Business Administration: Student-designed||BUSINESS ADMIN:: Business Administration||HOSPITALITY MGT:: Hospitality Management||HOTEL&HOS MGT:: Hotel and Hospitality Management||UNDECLARED PAUL:: Undeclared PAUL
Instructors:  Daniel Innis

Times & Locations

Start Date End Date Days Time Location
1/21/2025 5/5/2025 MWF 11:10am - 12:00pm PCBE G85
Final Exam5/8/2025 5/8/2025 R 10:30am - 12:30pm PCBE G85

Booklist

Book Details
MARKETING 8TH 22
by GREWAL Required
ISBN
978126071743 3
PUBLISHER
RENT MCG
EBK MARKETING LATEST
by GREWAL Not for Sale –link Remove
ISBN
978126415584 2
PUBLISHER
VST
EBK MARKETING LATEST
by GREWAL Not for Sale –link Remove
ISBN
822012284185 1
PUBLISHER
VST
EBK MARKETING LATEST
by GREWAL Not for Sale
ISBN
822012284186 8
PUBLISHER
VST

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