ADMN 960 (04) - Marketing/Building Customer Value

Marketing/Customer Value

Durham Paul College of Business&Econ::Administration
Credits: 3.0
Class Size: 35 
Term:  Fall 2024 - Term 2 (10/28/2024 - 12/20/2024)
CRN:  16865
Grade Mode:  Letter Grading
Serves as the core marketing course in the MBA program. Provides an introduction and overview to the theory and practice of marketing. Explores the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, simulations, and group projects. Focuses on understanding and building customer value in consumer, business-to-business, and services settings. Examines strategic marketing elements (segmentation, targeting, positioning), as well as executional elements (pricing, channels, promotion, and value proposition).
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Instructors:  Thomas Gruen

Times & Locations

Start Date End Date Days Time Location
10/28/2024 12/20/2024 TR 3:10pm - 5:10pm MCC 340