ADMN 960 (03) - Marketing/Building Customer Value

Marketing/Customer Value

Durham   Paul College of Business&Econ :: Administration
Online Course Delivery Method: Online Asynchronous
Credits: 3.0
Term: Fall 2024 - Term 2 (10/28/2024 - 12/20/2024)
Grade Mode: Letter Grading
Class Size:   39  
CRN: 12295
Serves as the core marketing course in the MBA program. Provides an introduction and overview to the theory and practice of marketing. Explores the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, simulations, and group projects. Focuses on understanding and building customer value in consumer, business-to-business, and services settings. Examines strategic marketing elements (segmentation, targeting, positioning), as well as executional elements (pricing, channels, promotion, and value proposition).
Section Comments: Full Title: Marketing: Building Customer Value.
Only listed majors in section: BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Instructors: Thomas Gruen

Times & Locations

Start Date End Date Days Time Location
10/28/2024 12/20/2024 Hours Arranged ONLINE

Booklist

Book Details
EBK BIG PICTURE STRATEGY (21)
by DAPENA-BARON
Recommended
ISBN
978111971207 7
PUBLISHER
VST
BIG PICTURE STRATEGY (21)
by BARON
Required
ISBN
978111971206 0
PUBLISHER
WILEY
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