MKT 720 (01) - Digital Advertising

Digital Advertising

CPS Online   Coll of Professional Studies :: Marketing-CPSO
Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Fall 2024 - Term 2 (10/28/2024 - 12/20/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 14925
Digital technologies have become an integral component of daily life for many organizations and consumers. This class will provide the student with the theoretical understanding of the internet marketplace necessary to adapt to its many changes, while also equipping the student with the skills needed to perform vital daily functions. The course may cover a wide spectrum of topics, including (but not limited to) marketing strategic approaches on the internet, analytics, online reputation management (ORM), digital positioning and branding, email marketing, paid search marketing, and integrated communications on digital media.
Prerequisite(s): (MKT 510 or MKTG 514G) and (MKT 517 or MKTG 617G)
Equivalent(s): MKTG 620G
Campuses not allowed in section: Durham
Instructors: Jamie McCleskey

Times & Locations

Start Date End Date Days Time Location
10/28/2024 12/20/2024 Hours Arranged ONLINE

Booklist

Book Details
DIGITAL MARKETING ANALYTICS (PB) (2ND 18)
by HEMANN
Required
ISBN
978078975960 3
PUBLISHER
PEARSON
INTEGRATED MARKETING COMMUNICATION (18)
by JUSKA
Required
ISBN
978113869544 3
PUBLISHER
TAYLOR
EBK INTEGRATED MARKETING COMMUNICATION (2ND 22)
by JUSKA
Bookstore recommends
ISBN
978100048568 4
PUBLISHER
VST
EBK INTEGRATED MARKETING COMMUNICATION (2ND 22)
by JUSKA
Bookstore recommends
ISBN
822012519178 6
PUBLISHER
VST
EBK INTEGRATED MARKETING COMMUNICATION (2ND 22)
by JUSKA
Bookstore recommends
ISBN
822012519174 8
PUBLISHER
VST
Find Books for MKT 720 (01) - Digital Advertising at the UNH Bookstore.