Digital Advertising
CPS Online
Coll of Professional Studies :: Marketing-CPSO
Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Fall 2024 - Term 2 (10/28/2024 - 12/20/2024)
Grade Mode: Letter Grading
Term: Fall 2024 - Term 2 (10/28/2024 - 12/20/2024)
Grade Mode: Letter Grading
Class Size:
30
CRN: 14925
CRN: 14925
Digital technologies have become an integral component of daily life for many organizations and consumers. This class will provide the student with the theoretical understanding of the internet marketplace necessary to adapt to its many changes, while also equipping the student with the skills needed to perform vital daily functions. The course may cover a wide spectrum of topics, including (but not limited to) marketing strategic approaches on the internet, analytics, online reputation management (ORM), digital positioning and branding, email marketing, paid search marketing, and integrated communications on digital media.
Advisor Approval Required. Contact your Academic Advisor for approval and registration.
Prerequisite(s): (MKT 510 or MKTG 514G) and (MKT 517 or MKTG 617G)
Equivalent(s): MKTG 620G
Campuses not allowed in section: Durham
Instructors: Jamie McCleskey
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
10/28/2024 | 12/20/2024 | Hours Arranged | ONLINE |
Booklist
Book | Details |
---|---|
DIGITAL MARKETING ANALYTICS (PB)
(2ND 18)
by HEMANN Required
|
|
INTEGRATED MARKETING COMMUNICATION
(18)
by JUSKA Required
|
|
EBK INTEGRATED MARKETING COMMUNICATION
(2ND 22)
by JUSKA Bookstore recommends
|
|
EBK INTEGRATED MARKETING COMMUNICATION
(2ND 22)
by JUSKA Bookstore recommends
|
|
EBK INTEGRATED MARKETING COMMUNICATION
(2ND 22)
by JUSKA Bookstore recommends
|
|