Timeroom: Fall 2024

Displaying 1 - 9 of 9 Results for: Subject = MKT
CPS Online   Coll of Professional Studies :: Marketing-CPSO

MKT 510 (01) - Principles of Marketing

Principles of Marketing

Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Fall 2024 - Term 1 (08/26/2024 - 10/18/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 14917
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods and services to maintain relationships that satisfy organizational and individual needs and wants. The course introduces students to terminology, functions, institutions, philosophy, consumer behavior, market decision-making and public policy issues. The course will provide students with the basic framework to understand the role and scope of marketing in the business environment.
Equivalent(s): MGMT 514G, MKTG 514G
Campuses not allowed in section: Durham
Attributes: Writing Intensive Course
Instructors: Michelle Love
Start Date End Date Days Time Location
8/26/2024 10/18/2024 Hours Arranged ONLINE
CPS Online   Coll of Professional Studies :: Marketing-CPSO

MKT 510 (02) - Principles of Marketing

Principles of Marketing

Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Fall 2024 - Term 2 (10/28/2024 - 12/20/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 14918
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods and services to maintain relationships that satisfy organizational and individual needs and wants. The course introduces students to terminology, functions, institutions, philosophy, consumer behavior, market decision-making and public policy issues. The course will provide students with the basic framework to understand the role and scope of marketing in the business environment.
Equivalent(s): MGMT 514G, MKTG 514G
Campuses not allowed in section: Durham
Attributes: Writing Intensive Course
Instructors: Michelle Love
Start Date End Date Days Time Location
10/28/2024 12/20/2024 Hours Arranged ONLINE
CPS Online   Coll of Professional Studies :: Marketing-CPSO

MKT 523 (01) - Introduction to Professional Sales

Intro to Professional Sales

Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Fall 2024 - Term 2 (10/28/2024 - 12/20/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 14919
This course presents students with current knowledge, data, and skills that are applicable in today's competitive business environments. The course provides students with an in-depth awareness of the sales discovery and presentation process within the professional selling environment. Students may demonstrate their persuasive skills in the context of a hypothetical job interview.
Equivalent(s): MKTG 523G
Campuses not allowed in section: Durham
Instructors: Robert Schaumann
Start Date End Date Days Time Location
10/28/2024 12/20/2024 Hours Arranged ONLINE
CPS Online   Coll of Professional Studies :: Marketing-CPSO

MKT 600 (01) - Social Media Marketing

Social Media Marketing

Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Fall 2024 - Term 2 (10/28/2024 - 12/20/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 14920
This course is designed to build students' social media marketing, advertising, and communication skills by utilizing projects that give students hands-on experience implementing social media marketing strategies. The focus of this course will be understanding social media, developing social media marketing strategies, and tracking their effectiveness in an effort to maximize marketing efforts for businesses. It is expected that students have a basic understanding of various social media platforms. This course is NOT about how to use social media; rather it looks at how we can use social media for marketing efforts. NOTE: MKT 510 is recommended.
Equivalent(s): MKTG 520G
Campuses not allowed in section: Durham
Attributes: Writing Intensive Course
Instructors: Michelle Love
Start Date End Date Days Time Location
10/28/2024 12/20/2024 Hours Arranged ONLINE
CPS Online   Coll of Professional Studies :: Marketing-CPSO

MKT 610 (03) - Marketing Hospitality Organizations

Marketing Hospitality Org

Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Fall 2024 - Term 2 (10/28/2024 - 12/20/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 15982
This course provides a comprehensive overview of the role of marketing in the hotel, restaurant, and travel industries. Students in this course may use case studies and real-world events to explore the theories, principles, and application of both traditional and digital forms of marketing to select groups. This is an experiential course that may include assignments such as the creation of a marketing plan, advertising campaign or social media strategies for a partner organization. The focus of this course centers on the planning, implementation, and evaluating of marketing plans, strategies, budgets, and campaigns.
Prerequisite(s): MKT 510 or MKTG 514G
Equivalent(s): MKTG 610G
Campuses not allowed in section: Durham
Instructors: Maryanne Adams
Start Date End Date Days Time Location
10/28/2024 12/20/2024 Hours Arranged ONLINE
CPS Online   Coll of Professional Studies :: Marketing-CPSO

MKT 612 (01) - Agile Marketing

Agile Marketing

Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Fall 2024 - Term 1 (08/26/2024 - 10/18/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 15983
Marketing plays a fundamental role within an organization, yet in many organizations, marketing is siloed from other business units, teams, or departments. A successful marketing department must strategically place themselves into the business with innovation and adaptivity. This course may explore agile marketing techniques including outcomes, continuous improvement, and customer needs.
Prerequisite(s): MKT 510 or MKTG 514G
Equivalent(s): MKTG 612G
Campuses not allowed in section: Durham
Instructors: Jamie McCleskey
Start Date End Date Days Time Location
8/26/2024 10/18/2024 Hours Arranged ONLINE
CPS Online   Coll of Professional Studies :: Marketing-CPSO

MKT 615 (01) - Digital Storytelling and Brand Management

Digital Story Brand Mgmt

Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Fall 2024 - Term 2 (10/28/2024 - 12/20/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 14923
This course introduces the role and philosophy of brand management in the strategic marketing process and the resulting effects on strategic and marketing decisions. Students learn to identify and establish brand positioning and values, design branding strategies, and grow and sustain brand equity. Topics may include the strategic brand building process, segmentation and positioning for building brands, consumer behavior, brand information systems, building brand equity, and the application of brand management using marketing principles. Students explore the critical role of brand management in successful marketing strategies.
Prerequisite(s): (MGMT 410 or MGMT 500G or MKT 612 or MKTG 612G) and (MKT 510 or MKTG 514G)
Equivalent(s): MKTG 615G
Campuses not allowed in section: Durham
Instructors: Michelle Love
Start Date End Date Days Time Location
10/28/2024 12/20/2024 Hours Arranged ONLINE
CPS Online   Coll of Professional Studies :: Marketing-CPSO

MKT 645 (01) - Marketing Research

Marketing Research

Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Fall 2024 - Term 2 (10/28/2024 - 12/20/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 14924
In this course, students explore the theories and techniques of planning, conducting, analyzing, and presenting market studies. Students may discuss ethical dimensions, emerging trends, and new skills associated with marketing research and how secondary data fit into the research process. Students may examine different methodologies with emphasis on primary research, including questionnaire design. The course addresses the growing role that technology plays in predicting marketing trends, addressing marketing problems, and the development of new products and services.
Prerequisite(s): MKT 510 or MKTG 514G
Equivalent(s): MKTG 515G
Campuses not allowed in section: Durham
Instructors: Jamie McCleskey
Start Date End Date Days Time Location
10/28/2024 12/20/2024 Hours Arranged ONLINE
CPS Online   Coll of Professional Studies :: Marketing-CPSO

MKT 720 (01) - Digital Advertising

Digital Advertising

Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Fall 2024 - Term 2 (10/28/2024 - 12/20/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 14925
Digital technologies have become an integral component of daily life for many organizations and consumers. This class will provide the student with the theoretical understanding of the internet marketplace necessary to adapt to its many changes, while also equipping the student with the skills needed to perform vital daily functions. The course may cover a wide spectrum of topics, including (but not limited to) marketing strategic approaches on the internet, analytics, online reputation management (ORM), digital positioning and branding, email marketing, paid search marketing, and integrated communications on digital media.
Prerequisite(s): (MKT 510 or MKTG 514G) and (MKT 517 or MKTG 617G)
Equivalent(s): MKTG 620G
Campuses not allowed in section: Durham
Instructors: Jamie McCleskey
Start Date End Date Days Time Location
10/28/2024 12/20/2024 Hours Arranged ONLINE