PAUL 670 (08) - BiP-Analytical Intelligence Topics

BiP:A/Introduction to SEO

Durham Paul College of Business&Econ::Paul College Business & Econ
Online Course Delivery Method: Online Synchronous
Credits: 2.0
Class Size: 25 
Term:  Fall 2024 - Term 1 (08/26/2024 - 10/18/2024)
CRN:  14277
Grade Mode:  Credit/Fail Grading
Business in Practice: Analytical Intelligence develops students' abilities to analyze ideas, solve problems and make decisions. An emphasis is placed on experiential learning and instruction from business professionals. Rotating topic courses are offered to meet the needs of the ever-changing business environment. Cr/F, unless noted as letter graded n the section or additional course details.
Section Comments: BiP:A/Introduction to SEO
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 8 credits.
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman

Times & Locations

Start Date End Date Days Time Location
8/26/2024 10/18/2024 T 5:10pm - 8:00pm ONLINE

Additional Course Details:

Introduction to SEO

Search engines like Google are a powerful and cost effective way for companies to market to potential customers.  In this course, we will cover the fundamentals of 'SEO', or the practice of optimizing your company's performance on search engines.  From keyword research to backlinking strategy, you will learn everything that you need to know to get started with SEO, increase organic traffic, and win more customers.