Marketing Research
Durham
Paul College of Business&Econ::Marketing
Credits: 4.0
Class Size: 30
Term:
Fall 2024
-
Full Term (08/26/2024
-
12/09/2024)
CRN:
13032
Grade Mode:
Letter Grading
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C-
Equivalent(s):
ADMN 752
Classes not allowed in section: Freshman
Only listed majors in section:
BUSADM:MKT:: Business Administration: Marketing
Instructors:
Cinthia Satornino
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 8/26/2024 | 12/9/2024 | MW | 12:40pm - 2:00pm | PCBE 225 |
Booklist
| Book | Details |
|---|---|
|
EBK MARKETING RESEARCH
12TH 21
by MCDANIEL
Recommended
|
|
|
EBK MARKETING RESEARCH
12TH 21
by MCDANIEL
Recommended
|
|
|
ESSENTIALS OF MARKETING RESEARCH
6TH 24
by HAIR
Recommended
|
|
