Marketing Research
Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:
30
CRN: 13032
CRN: 13032
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations.
Prerequisite(s): ADMN 585 with minimum grade of C-
Equivalent(s): ADMN 752
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT
Instructors: Cinthia Satornino
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
8/26/2024 | 12/9/2024 | MW | 12:40pm - 2:00pm | PCBE 225 |
Booklist
Book | Details |
---|---|
EBK MARKETING RESEARCH
(12TH 21)
by MCDANIEL Recommended
|
|
EBK MARKETING RESEARCH
(12TH 21)
by MCDANIEL Recommended
|
|