MKTG 752 (02) - Marketing Research

Marketing Research

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 10938
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations.
Prerequisite(s): ADMN 585 with minimum grade of C-
Equivalent(s): ADMN 752
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOTEL&HOS MGT
Instructors: Cinthia Satornino

Times & Locations

Start Date End Date Days Time Location
8/26/2024 12/9/2024 MW 11:10am - 12:30pm PCBE 225

Booklist

Book Details
EBK MARKETING RESEARCH (12TH 21)
by MCDANIEL
Recommended
ISBN
978111970300 6
PUBLISHER
VST
EBK MARKETING RESEARCH (12TH 21)
by MCDANIEL
Recommended
ISBN
822012181394 1
PUBLISHER
VST
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