MKTG 530 (02) - Survey of Marketing

Survey of Marketing

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   50  
CRN: 12960
Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors.
Equivalent(s): MKTG 550
Mutual Exclusion : ADMN 585, HMGT 600
Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSADM:STU, BUSINESS ADMIN, HOSPITALITY MGT, UNDECLARED PAUL
Instructors: Moein Khanlari

Times & Locations

Start Date End Date Days Time Location
8/26/2024 12/9/2024 W 5:10pm - 8:00pm PCBE 115

Booklist

Book Details
MARKETING ((REV)24)
by GREWAL
Recommended
ISBN
978126669143 0
PUBLISHER
RENT MCG
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