MKTG 530 (01) - Survey of Marketing

Survey of Marketing

Durham Paul College of Business&Econ::Marketing
Credits: 4.0
Class Size: 50 
Term:  Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
CRN:  12959
Grade Mode:  Letter Grading
Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Equivalent(s):  MKTG 550
Majors not allowed in section: BUSADM:ACCT:: Business Administration: Accounting||BUSADM:ES:: Business Administration: Entrepreneurial Studies||BUSADM:FINANCE:: Business Administration: Finance||BUSADM:INFSYSAN:: Business Administration: Information Systems and Business Analytics||BUSADM:INTL:: Business Administration: International Business and Economics||BUSADM:MGT:: Business Administration: Management||BUSADM:MKT:: Business Administration: Marketing||BUSADM:STU:: Business Administration: Student-designed||BUSINESS ADMIN:: Business Administration||HOSPITALITY MGT:: Hospitality Management||UNDECLARED PAUL:: Undeclared PAUL
Instructors:  Diane Devine

Times & Locations

Start Date End Date Days Time Location
8/26/2024 12/9/2024 M 5:10pm - 8:00pm PCBE 115
Final Exam12/10/2024 12/10/2024 T 6:00pm - 8:00pm PCBE 115

Booklist

Book Details
MARKETING 8TH 22
by GREWAL Required
ISBN
978126071743 3
PUBLISHER
RENT MCG

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