Consumer/Buyer Behavior
Durham
Paul College of Business&Econ::Marketing
Credits: 4.0
Class Size: 30
Term:
Fall 2024
-
Full Term (08/26/2024
-
12/09/2024)
CRN:
12212
Grade Mode:
Letter Grading
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C-
Classes not allowed in section: Freshman
Only listed majors in section:
BUSADM:MKT:: Business Administration: Marketing||HOTEL&HOS MGT:: Hotel and Hospitality Management
Instructors:
Bruce Pfeiffer
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 8/26/2024 | 12/9/2024 | TR | 11:10am - 12:30pm | PCBE 115 |
Booklist
| Book | Details |
|---|---|
|
EBK CONSUMER BEHAVIOR
2ND 15
by KARDES
Required
|
|
|
EBK CONSUMER BEHAVIOR
2ND 15
by KARDES
Required
|
|
|
EBK CONSUMER BEHAVIOR
2ND 15
by KARDES
Required
|
|
