Marketing
Durham
Paul College of Business&Econ :: Administration
Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:
45
CRN: 11283
CRN: 11283
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies,
through both digital and traditional channels.
Prerequisite(s): ADMN 400 with minimum grade of C- and (ECON 401 with minimum grade of C- or ECON 401H with minimum grade of C- )
Mutual Exclusion : HMGT 600, MKTG 530, MKTG 550
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Majors not allowed in section: ANALYTICAL ECON, ECON:GLOBALTR, ECON:MONEYFIN, ECON:PUBPOLSUS, ECONOMICS BA, ECONOMICS BS
Instructors: Audrey Ashton-Savage
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
8/26/2024 | 12/9/2024 | TR | 3:40pm - 5:00pm | PCBE 225 |
Booklist
Book | Details |
---|---|
MARKETING
((REV)24)
by GREWAL Recommended
|
|
MARKETING (LOOSELEAF)
((REV)24)
by GREWAL Recommended
|
|
CLEARVUE 3-RING 1.5" BINDER"
(BLACK)
by 695394535 Bookstore recommends
|
|