ADMN 585 (02) - Marketing

Marketing

Durham   Paul College of Business&Econ :: Administration
Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   45  
CRN: 11280
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies, through both digital and traditional channels.
Prerequisite(s): ADMN 400 with minimum grade of C- and (ECON 401 with minimum grade of C- or ECON 401H with minimum grade of C- )
Mutual Exclusion : HMGT 600, MKTG 530, MKTG 550
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Majors not allowed in section: ANALYTICAL ECON, ECON:GLOBALTR, ECON:MONEYFIN, ECON:PUBPOLSUS, ECONOMICS BA, ECONOMICS BS
Instructors: Justin Pomerance

Times & Locations

Start Date End Date Days Time Location
8/26/2024 12/9/2024 MW 9:40am - 11:00am PCBE 115

Booklist

Book Details
MARKETING (LOOSELEAF) ((REV)24)
by GREWAL
Required
ISBN
978126508305 2
PUBLISHER
MCG
CONNECT ACCESS CARD FOR MARKETING
by GREWAL
Required
ISBN
978126662308 0
PUBLISHER
MCG CUSTOM
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