Survey of Marketing
Online Course Delivery Method: Online (no campus visits), EUNH
Credits: 4.0
Term: Summer 2023 - Summer Session I (05/22/2023 - 06/23/2023)
Grade Mode: Letter Grading
Term: Summer 2023 - Summer Session I (05/22/2023 - 06/23/2023)
Grade Mode: Letter Grading
Class Size:
40
CRN: 70331
CRN: 70331
Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Equivalent(s): MKTG 550
Mutual Exclusion : ADMN 585, HMGT 600
Campuses not allowed in section: CPS Online
Classes not allowed in section: Freshman
Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSINESS ADMIN, HOSPITALITY MGT, UNDECLARED PAUL
Instructors: Audrey Ashton-Savage
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 5/22/2023 | 6/23/2023 | Hours Arranged | ONLINE |
Additional Course Details:
This on-line course is totally asynchronous, meaning that there is no specific time students are required to be on-line. Each week's assignments are posted at the beginning of the week; students can complete the readings, view the assigned videos/slides, post on discussion boards, and work on other assignments anytime during the week that is convenient for them. The two exams are on-line and open book. Contact the instructor with any questions/concerns at Audrey.Ashton-Savage@unh.edu
Booklist
| Book | Details |
|---|---|
|
MARKETING
(8TH 22)
by GREWAL Required
|
|
|
EBK MARKETING
(8)
by GREWAL Not for Sale –link Remove
|
|