Marketing
Durham
Paul College of Business&Econ :: Administration
Online Course Delivery Method: Online (no campus visits), EUNH
Credits: 4.0
Term: Summer 2023 - Summer Session IV (06/26/2023 - 07/28/2023)
Grade Mode: Letter Grading
Term: Summer 2023 - Summer Session IV (06/26/2023 - 07/28/2023)
Grade Mode: Letter Grading
Class Size:
40
CRN: 70102
CRN: 70102
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies,
through both digital and traditional channels. Open to PAUL majors only. Prereq: ADMN 400; ECON 401.
Mutual Exclusion : HMGT 600, MKTG 530, MKTG 550
Campuses not allowed in section: CPS Online
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Audrey Ashton-Savage
Syllabus:
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 6/26/2023 | 7/28/2023 | Hours Arranged | ONLINE |
Additional Course Details:
This on-line course is totally asynchronous, meaning that there is no specific time students are required to be on-line. Each week's assignments are posted at the beginning of the week; students can complete the readings, view the assigned videos/slides, post on discussion boards, and work on other assignments anytime during the week that is convenient for them. The two exams are on-line and open book. Contact the instructor with any questions/concerns at Audrey.Ashton-Savage@unh.edu
Booklist
| Book | Details |
|---|---|
|
MARKETING
(8TH 22)
by GREWAL Required
|
|