ADMN 585 (03) - Marketing

Marketing

Durham   Paul College of Business&Econ :: Administration
Online Course Delivery Method: Online (no campus visits), EUNH
Credits: 4.0
Term: Summer 2023 - Summer Session I (05/22/2023 - 06/23/2023)
Grade Mode: Letter Grading
Class Size:   40  
CRN: 70705
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies, through both digital and traditional channels. Open to PAUL majors only. Prereq: ADMN 400; ECON 401.
Mutual Exclusion : HMGT 600, MKTG 530, MKTG 550
Instructors: Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
5/22/2023 6/23/2023 Hours Arranged ONLINE